In 1956, Gennaro and Carmela Sbarro left Naples to migrate
to the United States. Of course, their Italian roots were never far behind. Along with their three sons, Joseph, Mario and Anthony,
they soon opened a salumeria, an Italian delicatessen in Bay Ridge, Brooklyn, that was an exceptional showcase of authentic and
fresh Italian fare, from freshly made mozzarella and homemade sausages, to traditional Italian delicacies and desserts, all
based on the Sbarro family recipes.
As they branched out to more locations and grew into delivery
for family celebrations in 1967, Carmela "Mama" Sbarro gave a
new twist to the business: a restaurant with a pizza area in full
view of customers and a fast moving self-service style, with the
same Sbarro family tradition of delicious, authentic Italian food.
The modern day Sbarro was born.
In 1972, Pampanga native Jaime "Jimmy" Salvador joined the
Sbarro business. Jimmy worked alongside the original founders
and their sons, living and breathing the family brand. He worked
in operations as a store manager, then ran the corporate
commissary in Brooklyn, and eventually served as Sbarro’s ﬁrst
Then, in 1989, after 17 years of living in New York and working
with the Sbarro family, Jimmy returned to the Philippines —
carrying the Sbarro brand with him. Along with Ma. Teresa
Rodriguez and her family, he opened the ﬁrst Sbarro Philippines
branch at the Annex in SM North Edsa in 1990 — the ﬁrst Sbarro
in all of Asia. Years later, Sbarro Philippines expanded to the
Visayas, thanks to a partnership with Gerardo Luzuriaga and
Marcelino Florete, Jr.
And so today, Sbarro Philippines continues to satisfy the
cravings of Filipinos with 25 branches nationwide. And through
all these years, Jaime Salvador – together with his family –
ensures that Mama Sbarro’s legacy remains unchanged: the
commitment to good food, fresh ingredients, excellent service
and great value for money.
So what is Sbarro’s recipe for success? Over forty years later and
with over 1,000 outlets worldwide, the secret remains the same.
All across our values, traditions and recipes – It’s all about family.